Experience

Marketing & strategy, A2W

Build and manage Oxbow’s strategic services offering and implement efficient team processes
Support business development, lead generation, pitching, proposal writing, and contract negotiations
Manage budgets, client relationships, projects, vendors, and integrations
Oversee planning and execution of multi-media, multi-channel campaigns, brand planning, web & content strategy, SEO, SEM, and traditional media advertising
Oversee and execute all web & campaign reporting, analytics, and customized & automated dashboards

Plan, develop and execute multi-media, multi-channel campaigns (managing $3M+ annual budget)
Web & content strategy, SEO, SEM, traditional media (tv, radio) ad buying, copywriting, digital design, custom web/campaign reporting (.css), budget and client management, and analytics
Create and implement efficient team processes and workflow
Vendor and third party partnership evaluation, management, and integration

Plan, develop, and maintain digital campaigns, brand identity, and digital strategies
Adhere to OEM brand compliance requirements and retailer brand influence
Plan and execute client’s online business initiatives and report on campaign performance
Coordinate/traffic digital creative assets/micro-content (2,000 – 2,400 digital assets/mo.)

Direct-to-consumer sales, distribution partner sales, and re-seller training
170% quota attainment, president’s club, and top salesperson within product category nine consecutive months